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Tentang Jenama WEEKEND MaxMara

MaxMara Weekend was established in 1984 with a clear mission. The decade of the ‘80s marked a major evolution in the professional role of women, a development that was closely interlinked with shifts in customs. The conquest of important positions in the business world led to the rise of a whole new female generation, the “Career Women”. These were women who looked to their professional life for the fulfillment, yet outside of the workplace led a busy, varied life and therefore needed clothes to suit the various different occasions. Max Mara saw the needs of these “new women” on the horizon well in advance, allowing the firm to stay one step ahead of the market by creating, the Weekend and Pianoforte collections, which, together with the Max Mara range itself, were able to cover the needs of the modern woman by being both elegant and practical. They presented a formal line of clothing, suitable for the workplace, while the Weekend line was designed for leisure time.

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