ANAABU is an independent apparel label that infuses soft androgyny into every inch of its creation. Designing intimately with minimal adornment and muted colours, ANAABU reflects clean silhouettes for perfect essentials of capsule wardrobe. The brand works largely with linen and cotton as the neutrality of the texture is highlighted, and the details of each piece are well pronounced. Every collection is created with a story while prioritising comfort, practicality and versatility.

Rumah Kebaya Bangsar was established in 2016 as a branding platform and main outlet for Syus Couture.  Their primary focus is on Malay traditional outfits such as Kebaya, Kebarung, Baju Kurung and Baju Melayu. In 2018, the designers conversely extended the product segmentation to be more trendy, casual, and contemporary to suit modern lifestyles.

Established in 2011, Mellow is a locally owned baby and kids clothing store which aims to deliver comfort through quality sleepwear. Mellow is set up by a team of mothers, from the brand owner to designer, they are everyday Mothers just like you. They understand the challenges of parenthood, therefore their aim is to help enhance the experience especially by creating memorable bedtime moments. Here at Mellow, they believe that bedtime is especially important as it directly impacts both mental and physical development in children. Which is why all their sleepwear are fashioned with fun characters and storylines. Each design comes with a story where parents and children can have a storytelling session before bedtime - this helps create a bond between parents and children. Hence our tagline ""Creating Bedtime Memories”. Here’s to making bedtime memorable with your little ones!"

The world today is facing impermanent changes and crises. From global climate deterioration, natural and man-made disasters, to outbreaks of pandemics that threaten global social and economic stability. However, this should not be the case. Everyone deserves a better world! Thus, in 2021, which is regarded as the most turbulent year, Instee Store was born with the mission of delivering hope to everyone through clothing. They strongly believe that even a simple greeting, a warm smile, or an inspirational word will bring hope to people as they can inspire and influence each other. For this reason, we decided to work hard to do one thing well in the coming days, and that is to convey these hopeful, inspiring and positive messages through stylish, minimalist, exquisite but affordable T-shirts for the sake of making everyone stay inspired at all times. Each T-shirt are carefully crafted by us, and each one has a unique meaning and value. 

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